Author : René Bonvanie
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Six Elements of Pipeline: Radically Rethinking the Role of Marketing…
Too many GTM efforts in B2B companies are focused on leads and pipeline creation, causing…
Infrastructure Software
Password Management Goes Open-Source, and into the Enterprise: Our Investment…
Battery initially invested in Bitwarden*, an open-source, password-management platform, in the company’s Series A financing…
Sales & Marketing
Modern Demand Management
In my recent blog post “What PLG means to marketing” I proposed a growth formula…
Infrastructure Software
Securing the “Internet of Medical Things”—Our Latest Investment in Ordr
Six years ago, I met the founding team of what is today Ordr*, a leading…
Infrastructure Software
Remote Work Is Here to Stay—But Can It Be Secure…
Tell us if this happened to you: After nearly two years of toiling at home…
Sales & Marketing
What PLG means to marketing
As with many acronyms, and probably even more so in the marketing domain, the illusion…
Infrastructure Software
From Code to Cloud: Security Themes for 2022 and Beyond
Last year was a brisk one for many B2B tech companies, with valuations soaring, and…