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Author : Rebecca Buckman
Founder Resources
Rebecca Buckman
12 Great Pieces of Company-Building Advice We Heard in 2023
Times have gotten more challenging for many technology companies of all sizes. The easy-money era…
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Rebecca Buckman
This is 40: Battery’s Four Decades of High-Tech Partnership, Innovation…
In this age of 10-second TikTok videos, AI-generated blogs and other online ephemera, it can…
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Rebecca Buckman
The Other Side of the Russia/Ukraine Conflict—High Tech in Flux
As Russian forces invaded Ukraine this week, Western governments moved swiftly to impose severe economic…
Sales & Marketing
Rebecca Buckman
How to Hire a Tech PR Firm—Or Not
One of the most frequent questions I get from startup CEOs is, “Can you recommend…
Sales & Marketing
Rebecca Buckman
How to Get the Most Branding Bang Out of Your…
There’s definitely a lot of talk about SPACs these days. But the tried-and-true IPO is…
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Rebecca Buckman
The More Things Change . . . Announcing Battery Ventures…
Boston Investment firm, Battery Ventures announces it's most recent rounds of funding...a combined $2Billion in Fund XIII and XIII Side…
Sales & Marketing
Rebecca Buckman
B2B Startups, Here Are Five Reasons You’d Be Crazy to…
When tech companies--especially less-sexy ones selling to businesses, not consumers--first get started, there’s usually little…
Sales & Marketing
Rebecca Buckman
Storytelling for B2B Startups: Avoiding ‘Buzzword Bingo’
If there’s one thing I learned from my time as both a journalist at The Wall Street Journal and Forbes…
Founder Resources
Rebecca Buckman
How Some of the Tech Industry’s Most Prominent CEOs Navigate…
How do you hire and retain top talent? What do you do when the economy…