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Author : Scott Goering
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Scott Goering, Danel...
Survey Says: AI and Data Buoy Technology Spend Planning
The first quarter of 2024 has drawn to a close and we’re excited to unveil…
Trending
Scott Goering, Evan ...
5 Key Takeaways on the Current State of Generative AI…
This post originally appeared on our Condensing the Cloud Substack, read it in full here.
Infrastructure Software
Scott Goering, Danel...
When It Comes to Enterprise Tech Spending, Buyer Enthusiasm is…
Over the past year, we have navigated concerns of a potential enterprise-technology downturn, including significant…
Research
Scott Goering, Danel...
Reports of the Death of Enterprise Tech Spending Have Been…
If you’ve glanced at technology-news headlines lately, chances are you’re not feeling terribly optimistic. As…
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Scott Goering, Evan ...
Generative AI in the Enterprise: The Promise, Pitfalls and ROI…
Smart chatbots and the broader trend of “generative AI” are dominating the headlines today—and they’re…
Battery News & Market Trends
Scott Goering
Enterprise Innovation in 2023 & Beyond: What’s Next
Enterprise innovation has advanced considerably in recent years. Innovation teams and labs have become table…
Research
Scott Goering, Evan ...
Finally, Some Good News for Enterprise-Tech Startups: Battery Ventures Survey…
Technology startups of all stripes have been on edge lately as financial markets have whipsawed,…
Sales & Marketing
Evan Witte, Scott Go...
Hey Startups: It’s Not all About Direct Sales—Your Guide to…
When founders strike out to build the next great company, most assume they’ll adopt a…
Battery News & Market Trends
Scott Goering, Evan ...
Introducing Battery Collective, a community for digital builders in product,…
We’ve entered a new age of customer experience in technology. Accustomed to the ease of…
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Evan Witte, Scott Go...
How (and Why) to Build an Authentic Community Around Your…
Exciting changes are afoot in the enterprise-tech market. Power is shifting from the handful of…
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Scott Goering
How to Navigate Enterprise Organizations: A Primer for Startups
The power base within enterprise organizations—and with it, the way vendors sell into these enterprises--is…
Infrastructure Software
Scott Goering, Eric ...
How the Pandemic is Changing Tech Spend: 3 Big Takeaways
Ever since the pandemic hit the U.S. in full-force last March, the B2B tech community…