More on Kendal Geddes
Kendal Geddes
What is the role of memory in AI?
"Come as you are, as you were As I want you to be..." Memoria Kurt…
Kendal Geddes
Fighting the Next Generation of Deepfakes and Impersonation Fraud: Why…
In 2025, AI-generated deepfakes and voice clones have fueled a surge in impersonation scams, making…
Kendal Geddes
Survey says: Enterprises shift from AI pilots to production—and agentic…
Enterprises are entering a new phase of AI maturity. Since our April survey, companies have…
Kendal Geddes
Beyond SEO: The State of AEO, According to Vendors, Agencies,…
Nobody can seem to agree on what to call this new online search discipline. Some…
Kendal Geddes
Declining Win Rate — Here’s Where to Look
Marketers are an adaptable bunch. When a once-reliable channel starts to dry up, they rarely…
Kendal Geddes
Restricted Stock Units (RSUs): When and Why to Make the…
Imagine you’re a leader at a late-stage startup. You’ve raised several rounds of financing, but…
Kendal Geddes
Maybern: The Performance Book of Record for Fund Accounting
Alternative investments --- private equity, venture capital, and real estate --- have grown into massive…
Kendal Geddes
Our Investment in 1mind: The Future of GTM Superhumans
At Battery, we’ve spent two decades studying how go-to-market (GTM) teams evolve – from the…
Kendal Geddes
Making Government Procurement Cutting-Edge: Our Additional Investment in Procurement Sciences
About a year-and-a-half ago, we announced our Series A investment in Procurement Sciences*, a company…
Kendal Geddes
The AI Era Hasn’t Changed CMO KPIs (Yet)
Over the past few months, I’ve spoken with several prominent CMOs at companies ranging from…
Kendal Geddes
From the Inbound Funnel to the AI Funnel
I recently gave a marketing talk at Columbia Business School. My deck consisted of a…
Kendal Geddes
The Role of a Product Manager in the Age of…
As long-time SaaS investors, we've been fascinated by how AI is reshaping the software-development cycle. Teams…