Since the advent of LLMs, insurance insiders have believed that their industry is especially well-suited to benefit from AI-enabled automation, in principle.  Specifically, we feel AI promises to transform three of the most important functions of a property and casualty (P&C) insurer or broker: sales of new policies, service of existing policies, and the reporting and triage of claims. While underwriting and pricing comprise the analytical core of insurance profitability, the efficiency of its sales, service, and claims operations drive the other half of an insurer’s performance. All of these operations require high-quality information exchange with customers — i.e., current or potential policyholders.

Notwithstanding the large investments insurers and brokers have made in web and mobile applications, the large majority of these exchanges happen over the phone, requiring trained contact center personnel to field extended conversations about complex insurance products or the details of a loss with unique details and required follow-up steps.  The expense and operational demands of these contact center operations are a significant barrier to entry for new insurance entrants, and even large incumbents struggle with low customer satisfaction scores.

Enter Liberate*

Liberate’s co-founders — Amrish Singh, Ryan Eldridge, and Jason St. Pierre — bring a strong new conviction to this situation: That chatbots have helped facilitate policyholder interactions around the edges, but the combination of voice AI and agentic AI are the breakthroughs the industry has been awaiting. The AI-native, omnichannel automation platform they built for insurers and brokers has two critical attributes reflecting their experience from years of serving the P&C industry together.

First, the voice experience is trained and tailored for P&C service interactions: products, terminology, and post-call workflows. For example, a single first notice of loss (FNOL) call may trigger multiple sub-agents for policy lookup, fraud detection, and repair scheduling that must be handled correctly and in real time to deliver a consumer-grade experience.

Second, the platform is designed for full, end-to-end automation.  Unlike horizontal AI or consulting-led custom solutions, the Liberate platform integrates readily with many of the key integration points and core systems widely adopted in the industry, including Guidewire*, DuckCreek, Insuresoft, and Snapsheet. Understanding the requirements of these IT destinations at the start of a project significantly accelerates implementation and time-to-value.

The impact has been immediate and measurable. Carriers, brokers, and agencies using Liberate report reductions in loss-adjustment expenses, new revenue from after-hours service coverage, and higher customer satisfaction driven by faster, more accurate interactions.

Why we Invested in Liberate

We’ve known Amrish Singh (CEO) for more than two years and have been consistently impressed by his vision, work ethic, and deep understanding of insurance operations from lived experience.  We believe the founding team brings together an ideal mix of domain, product, and engineering experience from their collective experiences at Metromile, Verily, Google, and Apple. While we anticipate competition to be intense from both horizontal and insurtech contenders, we believe their strong head start and rapid adoption from industry leaders such as Nationwide, Liberty, Goosehead, Erie Insurance, and Avis positions the company well to build the reference platform for AI-driven automation in this industry.

Battery is proud to partner with the Liberate team on this journey and to announce that we are leading the company’s $50 million Series B, alongside financial services experts from Canapi Ventures, and great peers from Redpoint, Eclipse, and Commerce Ventures.