More on Business Functions
Business Functions
It’s Time to Right-Size Your Sales Model. Here’s How to…
You don’t plan your household expenses with expectations of winning the lottery. Why do that…
Business Functions
What Enterprise Anxieties over Generative AI Implementation Mean for Sellers
Since generative artificial intelligence (gen AI) became a household phrase in the last year, enterprise…
Business Functions
The Genius of PostHog Marketing
Starting my career in political communication taught me a lot, but one of the most…
Business Functions
Different Shades of PLG: Free-Trial or Freemium?
In evaluating what type of go-to-market approach to use in introducing a new SaaS product…
Business Functions
The Startup as Insurgent — Reflections of a Former Founder
From startup founder to fellow startup founders, uncover how startups can challenge industry norms and drive innovation forward.
Business Functions
Six Elements of Pipeline: Radically Rethinking the Role of Marketing…
Too many GTM efforts in B2B companies are focused on leads and pipeline creation, causing…
Business Functions
Equipping Marketers for The New Era of Measurement
New online-privacy regulations and reduced use of online “cookies,” which track people’s movements on websites,…
Business Functions
Introducing the Revenue-Quality Podium: How Quality of Revenue Drives Value…
Discover why industrial tech and life-science tools companies with higher recurring revenue achieve premium valuations. Learn strategies to improve your…
Business Functions
What to Do (and Not to Do) in Startup Executive…
Recruiting a senior executive is always a high-stakes decision, no matter the market cycle. But…
Business Functions
Ali Ghodsi on Databricks’ Growth Journey, Lessons in Leadership and…
This post originally appeared on our Condensing the Cloud Substack, read it in full here.
Business Functions
Procurement Sciences Makes Government RFPs a “Really Fast Process”
Procurement Sciences' AI-powered suite of tools automates the entire government-contracting lifecycle, enabling businesses to discover relevant opportunities, generate tailored proposal…
Business Functions
The Right Criteria for the Right Investor
For an established company, the process of raising capital is usually a straightforward exercise in…

