More on Sales & Marketing
Sales & Marketing
Why I’m Leaning into GenAI for Sales (And You Should,…
Thirty years ago, I graduated from college, got my first job in software sales and…
Sales & Marketing
It’s Time to Right-Size Your Sales Model. Here’s How to…
You don’t plan your household expenses with expectations of winning the lottery. Why do that…
Sales & Marketing
What Enterprise Anxieties over Generative AI Implementation Mean for Sellers
Since generative artificial intelligence (gen AI) became a household phrase in the last year, enterprise…
Sales & Marketing
The Genius of PostHog Marketing
Starting my career in political communication taught me a lot, but one of the most…
Sales & Marketing
Different Shades of PLG: Free-Trial or Freemium?
In evaluating what type of go-to-market approach to use in introducing a new SaaS product…
Sales & Marketing
Six Elements of Pipeline: Radically Rethinking the Role of Marketing…
Too many GTM efforts in B2B companies are focused on leads and pipeline creation, causing…
Sales & Marketing
Equipping Marketers for The New Era of Measurement
New online-privacy regulations and reduced use of online “cookies,” which track people’s movements on websites,…
Sales & Marketing
Are You Selling a Shovel – Or a Way to…
I’ve learned a lot of things from my colleagues over the years. One lesson that…
Sales & Marketing
Three Steps to Applying PLG Concepts to Non-PLG Expansion Cycles
The concept of product-led-growth (PLG) has been revolutionary for software companies. PLG encourages companies to…
Sales & Marketing
The Fundamental Dashboards and Board Slides for Series B Companies
Congratulations, you’ve closed your Series B round! You’ve moved beyond product market fit, are investing…
Sales & Marketing
European Tech Companies, Are You Ready to Hop the Pond?
There’s plenty of advice out there for American companies hoping to expand internationally. But what’s…
Sales & Marketing
Plan Your Sales Territories for 2024 Now. Here’s Why (and…
For kids, it’s back to school season. For software-as-a-service (SaaS) companies, it’s time to start…