More on Sales & Marketing
Sales & Marketing
9 Smart Ways to Apply PLG Concepts to Your Sales-Led…
It’s easy to recognize the impact that product-led motions have had on enterprise-software businesses in…
Sales & Marketing
What PLG means to marketing
As with many acronyms, and probably even more so in the marketing domain, the illusion…
Sales & Marketing
Happy Birthday to . . . the Product Organization?
In a B2B tech company, aligning sales with your product organization can be tricky. This…
Sales & Marketing
The Five Must-Have Board Slides for Sales/Revenue Leaders
As a revenue leader at large and small technology companies, I’ve spent the last 15…
Sales & Marketing
How to Hire a Tech PR Firm—Or Not
One of the most frequent questions I get from startup CEOs is, “Can you recommend…
Sales & Marketing
How to Navigate Enterprise Organizations: A Primer for Startups
The power base within enterprise organizations—and with it, the way vendors sell into these enterprises--is…
Sales & Marketing
How to Get the Most Branding Bang Out of Your…
There’s definitely a lot of talk about SPACs these days. But the tried-and-true IPO is…
Sales & Marketing
B2B Startups, Here Are Five Reasons You’d Be Crazy to…
When tech companies--especially less-sexy ones selling to businesses, not consumers--first get started, there’s usually little…
Sales & Marketing
So You’re A European, B2B Startup Hoping To ‘Hop The…
Many companies are scooping up bigger chunks of venture capital from European and U.S. investors—and, increasingly, moving large parts of…
Sales & Marketing
Storytelling for B2B Startups: Avoiding ‘Buzzword Bingo’
If there’s one thing I learned from my time as both a journalist at The Wall Street Journal and Forbes…
Sales & Marketing
How Your Business-Focused Startup Can Snag a “Big-Fish” Client—Without Missing…
If you’re a fledgling software startup catering to businesses, landing a “big fish” client can be frustrating. Snaring that customer…
Sales & Marketing
The Lion and the Mouse: How Big and Small Companies…
Across the Battery Ventures portfolio, it is common to see mega corporations reach business agreements with very small, seed-stage companies.