More on Sales & Marketing
Sales & Marketing
Storytelling for B2B Startups: Avoiding ‘Buzzword Bingo’
If there’s one thing I learned from my time as both a journalist at The Wall Street Journal and Forbes…
Sales & Marketing
How Your Business-Focused Startup Can Snag a “Big-Fish” Client—Without Missing…
If you’re a fledgling software startup catering to businesses, landing a “big fish” client can be frustrating. Snaring that customer…
Sales & Marketing
The Lion and the Mouse: How Big and Small Companies…
Across the Battery Ventures portfolio, it is common to see mega corporations reach business agreements with very small, seed-stage companies.
Sales & Marketing
The Seeds of Success: Considering a Company’s Stage When Partnering…
A companies’ capabilities and processes follow a common path to maturity through each stage. Large-company IT buyers can use this…