More on Must Reads
Must Reads
How & Why You Need to Start Tracking Sales Yield…
“You can’t close what you don’t propose” —a wise salesman In the sales-led world,…
Must Reads
The Vertical SaaS Playbook: Battery’s Latest Investment in Construction Technology
At Battery Ventures, we love vertical software! Vertical, or industry-specific SaaS, has long been a…
Must Reads
Why Did Your Sales Team Miss Plan? Check Your Quota…
Imagine this scene: A company is missing its sales quota and asking for help. CEO:…
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APE (ARR per Employee) Is the “North Star” Efficiency Metric…
In the first installment of our new Cloud Quarterly report series, we spoke about how…
Must Reads
The Cloud Quarterly: Q2 2022
As promised, Battery is back with our updated Cloud Quarterly: A Founder’s Almanac for Q2…
Must Reads
Growing Up Enterprise Part 6: Key Takeaways and Summary
“Some times ya gotta go left to go right” – Doc Hudson to Lightning McQueen…
Must Reads
Growing Up Enterprise Part 5: Sales and Customer Success
This is the fifth installment in our guide for tech companies thinking about moving up-market…
Must Reads
How to Make Your Customer Logo Slide Really Zing
Most SaaS companies build a corporate slide deck to describe their product and convey their…
Must Reads
How to Build Your Company’s First “Value Messaging” Framework
Let’s start with a fact: Many founders of software-as-a-service (SaaS) companies come from the product/technical…
Must Reads
Growing Up Enterprise Part 4: Legal, Finance and HR
This is part four of our six-part guide for how tech companies should think about…
Must Reads
Growing Up Enterprise Part 3: Marketing and Sales Development
This is part three of our guide for software-as-a-service (SaaS) companies that are ready to…
Must Reads
Field Notes: The FinTech Promise of Latin America
With over 22 million people in its extended urban area, Sao Paulo is not just…