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Must Reads
I Did It and You Can Too: How to Navigate…
The tech-industry talent market has been completely upended in recent years by Covid-19, hybrid and…
Must Reads
9 Smart Ways to Apply PLG Concepts to Your Sales-Led…
It’s easy to recognize the impact that product-led motions have had on enterprise-software businesses in…
Must Reads
Remote Work Is Here to Stay—But Can It Be Secure…
Tell us if this happened to you: After nearly two years of toiling at home…
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What PLG means to marketing
As with many acronyms, and probably even more so in the marketing domain, the illusion…
Must Reads
Getting to Know GIS: How Spatial and Geographic Intelligence Is…
In many ways, geographic information systems—GIS for short—is one of the biggest markets you’ve never…
Must Reads
Happy Birthday to . . . the Product Organization?
In a B2B tech company, aligning sales with your product organization can be tricky. This…
Must Reads
Stuck In The Middle No More: How German Mittelstand Companies…
In Germany, where I’m spending more time these days, large technology companies — think Siemens,…
Must Reads
From Code to Cloud: Security Themes for 2022 and Beyond
Last year was a brisk one for many B2B tech companies, with valuations soaring, and…
Must Reads
Stop Forecast Friday: Why Thursday is the best day for…
A co-worker of mine once told me that the problem of being dogmatic is, well,…
Must Reads
Removing Friction From Your Pipeline Process: Why Top Companies Are…
Stop me if you’ve heard this one before: On Monday I visit a vendor site…
Must Reads
The Five Must-Have Board Slides for Sales/Revenue Leaders
As a revenue leader at large and small technology companies, I’ve spent the last 15…
Must Reads
How to Hire a Tech PR Firm—Or Not
One of the most frequent questions I get from startup CEOs is, “Can you recommend…